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You represent the vice president of sales for the
company of the product that you selected. You have been asked to prepare a
sales plan for the CEO. You have learned that your product life cycle has
changed. Your product reached the maturity phase and has been declining in
sales. You now must start with the introduction stage of a new similar product.
Resources:
University Library, Internet
Use the
product selected for the Week One Sales Plan: Phase One paper.
Select a
new product life cycle stage. (Introduction)
Write a
3,500-word minimum revised sales plan that is 12-20 pages in length, including
charts and data graphs. Address the following in your revised sales plan:
·
Illustrate the changes to your product’s
life cycle.
·
Outline what additions need to be made
to your original sales plan.
·
Reassess and discuss the market
environment and situation analysis assuming that several changes have occurred
in the market.(poor economy, increased competition)
·
Develop a plan for ongoing customer
relationships and evaluate what incremental opportunities are available.
·
Identify sales performance measurement
tools that enable you to gauge future performance.
Format your
paper consistent with APA guidelines.
Power Point Presentation: each
team will present a 15-20 minute overview of their Sales Plan Phase 3
information
